Influence of media over people's opinion
After the impact of social media on public opinion has proved itself to be the most substantial impact a form of media can have on an audience, social media has been used as a powerful tool by politicians, marketers, brands, companies, and even individuals to achieve their goals. Social media usage in public opinion has many objectives that differ from one case to another, as we will explain in more detail in this article. However, they can be summed up in two general objectives: 1. Changing an unwanted situation by creating a collective mindset through which the public can unite to take a stand on social or political issues and create social movements. 2. Creating a positive mental image for the brand or company in the public’s mind. Introduction on how social media influences public opinion After the technological revolution dominated the world and changed our lifestyle and way of exchanging knowledge, social media became the most significant influen...